Staying Real In a Digital World
Nowadays, it is so easy to become fixated with online personas, and almost believe they are real, when in reality it is only a small snapshot of that person's life. Being a blogger, this is something I have to be incredibly careful with. I try hard for my online presence to feel as real as if my friend was checking in on me - but with blogs going all out editorial, all these glossy photographs need to be accompanied by some text that brings this whole world back down to earth (in my opinion). So how do you get your voice heard, your stories across and remain real in this digital world?
Photography by Amber-Rose Smith
I think largely because of the rise of the 'micro influencer', it means people are engaging and relating more to the 'girl next door' blogger, who may have a fraction of the following of these big YouTubers and Influencers out there - but actually has a much more genuine audience. These days, it's all about engagement in the blogosphere and having a unique and genuine voice. The numbers have started to come second.
By telling authentic stories and reflections on your blog, it allows people to connect with you more. Even when a brand is involved, I insist on writing lifestyle posts - it's important to still be yourself even if a brand is overlooking your work. Personally, my paid for advertorials have no different content than those that aren't paid for. Staying true to yourself in a world of competitive blog content is so important.
With social media only portraying people's highlights, it definitely has a way of making your life appear way crisper and cleaner and generally better than reality. As much as social media is a huge driver of Imogen & James' traffic - I always make sure to limit my time online to not get carried away and fall into the comparison trap.
So what's it really like doing a blog photoshoot? Well, it's about shooting somewhere I would visit normally, and wearing an outfit that I adore. I'm lucky to have met and worked with photographer Amber-Rose quite a few times this year. When taking photos for the blog, it's so important for your photographer to bring out your personality, especially with lifestyle blogging. It should be about what you do, regardless of the fact it's being published afterwards. Amber makes doing a shoot a breeze and a lot of fun - which I hope comes across in the photos. You can't complain when work doesn't feel like work, can you!
Finally, whilst we're on the topic of staying real in a digital world. I have now worn this outfit 756735 times and I absolutely love it. This new navy coat from Baukjen is incredibly tailored, which works great for work days and casually. I've been pairing it with some classic winter wool and turtleneck sweaters, and with a pair of classic leather boots, like these from Dune London. Totally set for those smart casual winter days out.