How To Be The Best Business-Woman You Can Be
Being a female entrepreneur was all I could dream of as a teenager. But since making my dream into a reality came with a lot of questions and learning along the way. I have spent the most part of the last week reading this awesome little new book called "Little Black Book" by Otegha Uwagba, a business woman herself, who also just so happened to write a book about her experiences. I absolutely loved this book - I genuinely found myself nodding page by page, going 'yep, that's me'. It was so very relatable. I have never really been into the stereotypical 'toolkit for working women' type reads, but it got me thinking and it quite frankly really inspired me! So I wanted to share a little insight myself into being a female entrepreneur and also to share some things I've learnt along the way, to hopefully inspire you too.
1. People don't buy into your business, they buy into you.
It's not about your business' name. At the end of the day, people could buy your product or service from anywhere and anyone. But the reason they are your clients/customers and continue to invest in your business is because of the person behind it. Remember that. Never lose sight of yourself.
2. Don't copy others. Find your niche and stand out.
It's too easy to replicate from others and offer a mass product or service. Find your niche and be amazing at it!
3. always dress the part. you are your brand.
One of the most important things I have always stood by. I used to dress (no joke) as a 30 year old business woman age 16 (lol yes) and to my peers it looked weird (because it was!!), but I grew into the girl I once dressed as, and now I am the brand and business woman I always aspired to be. Power dressing is a great way of sharing your brand values with others. I am currently loving this gorgeous shirt dress from Baukjen - it's the perfect business meeting to weekend comfort ootd.
4. Know your worth.
In the creative industry it can be hard. And let's face it, the known way to break in to the industry is to work for free. We've all been there, including myself. I once interned in the L.K.Bennett PR department in their head office in London, for the experience. However, there is a time when you become more and more in demand for your work and you can longer offer free, discounted or 'mate's rates'. No matter how good the opportunity. Why? Because there is a point where you need to know your worth. I developed a cost calculator that allows me to calculate the necessary time involved per project, so that I can accurately quote. Know your worth and charge what you deserve.
5. Get social and stay current.
Social media is the best way to share with others what you do best, what you're all about, whilst also learning from others as the times change. Stay current and start sharing your personality online. Ultimately, that's how you get business. People are buying into you.
Thank you for reading and a huge thank you to Baukjen who collaborated with me on this blog post.